Hilton, recognized historical brand of the Italian male fashion, was born in Trento in 1960, proposing an agile, sophisticated and unmistakable clothing line, high tailoring garments elaborated privileging comfort and fabrics quality.

The company philosophy, in 70’s, characterized by a market segmentation, does not endure substantial modifications: planning culture, deep analysis of the emergent sensitivities, researches of highest quality fabrics, experimentation of new styles, meticulous care of the details.
Hilton brand evolves constantly finding an always greater interest from its market; investments grows up and sale volumes becomes larger.

The initial collaboration with the designer Giorgio Armani, creative manager of Hilton col-lections, consolidates the international success of the brand. In ‘80s and ‘90s, thanks to getting people immagination and steering production towards trends of distinction and design, rather than of homologation, the brand becames leader in the male formal clothing.